I got tired of doing the same audit by hand.
For 17 years I've been doing local SEO. Ranking businesses in competitive markets. Fixing the same problems over and over.
Every new client starts the same way. Pull up the Google Business Profile. Open 6 tabs. Check reviews. Compare competitors one by one. Write up findings. Format. Send. Bill 2 hours.
Then do it again next month. And the month after that.
I watched talented SEOs skip steps because nobody has 3 hours per client. Gaps got missed. Rankings didn't move. Clients left. Not because we didn't know what to do, but because the process was too slow to do it properly.
Built by a practitioner. Not a startup.

- ✓17 years in local SEO
- ✓10,700+ member Local SEO Phoenix community
- ✓4 courses launched, hundreds of students
- ✓Created the RAP framework (Relevance, Alignment, Prominence) used in every RankPhoenix audit
- ✓Solo founder. No investors. No team of 50. Just me, my code editor, and an unreasonable amount of coffee.
The RAP framework, as software.
RankPhoenix is the toolset I wish existed a decade ago.
9 tools. One subscription. New tools ship every 2-6 weeks. Built for agencies, freelancers, and local SEO practitioners who actually do the work.
Not another bloated dashboard with 200 features you'll never touch. Just the tools that move rankings, backed by data, benchmarked against your real competitors.
The team behind the scenes
Every late night coding session supervised by Cheeto (the calm one) and Blaze (the one who walks across the keyboard at the worst possible moment). They don't contribute to the codebase. But they think they do.